As a Realtor, you know you are selling yourself, a relationship, your personality... the home is simply the catalyst for this opportunity to build your own brand and a lifestyle you want as a Professional Realtor.
With each listing, you pay for listing photography, maybe some drone images or aerial video and maybe even a fully produced video with music. Many companies offer this formula - fixed and bundled with a couple branding opportunities like adding your logo or contact info. But this formula is created to sell Houses, not Agents and certainly not relationship - and it doesn't account for the personal branding that is crucial to building a lifelong, successful business in real estate.
I have identified this missing piece and work with agents to create branding opportunities with each home listed. Your clients want to see you, get a glimpse as to how you think and what you care about so they can see if you will be a good fit for them.
Real Estate Professionals in Atlanta now have a custom imagery partner in Bloodfire Studios to specifically address Branding first and foremost - all while handling the imagery required to show and sell a house.
Check out this video done for Bright Homes Atlanta. It uses the photos already done by another listing photographer, drone imagery for an elevated perspective and injects the agent's personality captured in professional A/V at the listed property.
This video in particular uses a methodology of the agent's top 5 favorite things about this home. There are other ways to create a focus and story around a home. Let's discuss your business and branding goals and come up with a formula that works for you and your business. Once you know what your are going to focus on for each home’s story, making these videos takes about an hour of the agents' time on location.
Contact Heather Fritz to learn more and flush out a new plan for your agents’ branding in 2020.